TreeHouse Learning Community
As a unique institution in a competitive space, TreeHouse needed to put its personality front and center. I crafted a bright, sincere identity and helped shape a straightforward content strategy.
TreeHouse Learning Community is a residence and study-support program for college students in recovery from addiction. The company's mission is to provide a supportive community of engaged peers and education professionals that fosters self-discovery and empowers young people to succeed in sobriety and in life.
While platitudes and stock photography are common in the addiction recovery space, for TreeHouse I wanted to emphasize the company's distinguishing, optimistic character.
I designed an identity that is candid and positive, combining a sunny palette with amusing illustrations and animations.