AeroVitæ

I was the first designer at AeroVitæ and the de facto art director. I got to conceptualize and build the company's earliest brand assets, and produced a batch of prototype course materials.

AeroVitæ was an eLearning startup focused on the aerospace industry. Unfortunately the company's never took off and the project was put on hiatus.

Identity

I started with research: I created mood boards around values and qualities that our team had identified. I looked at other brands in the space and took notes.

I sketched out ideas in quick iterations, incorporating feedback from leadership and our product team along the way.

Animation + Illustration

I produced a slew of course asset prototypes that included illustration, animation and interactive exercises.

During the process, a primary focus of mine was finding the edges of our style system. We were going to need a comprehensive set of style guides at launch, so I really tried to experiment.