I started with research: I created mood boards around values and qualities that our team had identified. I looked at other brands in the space and took notes.
I sketched out ideas in quick iterations, incorporating feedback from leadership and our product team along the way.
Animation + Illustration
I produced a slew of course asset prototypes that included illustration, animation and interactive exercises.
During the process, a primary focus of mine was finding the edges of our style system. We were going to need a comprehensive set of style guides at launch, so I really tried to experiment.